Data Reveals 67% of Consumers are Influenced by Online Reviews.

Online reviews impact 67.7% of respondents’ purchasing decisions. More than half of the respondents (54.7%) admitted that online reviews are fairly, very, or absolutely an important part of their decision-making process.
When do negative reviews cost your business customers?
Research also uncovered that businesses risk losing as many as 22% of customers when just one …

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Small Businesses Prefer Social Over Email

Are They Kidding? Survey Shows Small Businesses Prefer Social Over Email
What is it with small business owners? They rank social media over email. But they’re not spending a lot on either.

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Google’s issue with fake reviews

Dear Google: 4 suggestions for fixing your massive problem with fake reviews.
Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue.
The post Dear Google: 4 suggestions for fixing …

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9 easy ways to explain what you actually do as a social media professional

Quick quiz for social media marketers: Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?” Probably quite a few of us, right? People get social media. But it seems many are still bewildered by social media marketing. So how can you explain the value of what you do, …

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What SMBs Need to Know About Social Before Diving In

Social media. What brand can do without it in today’s marketing environment? The trouble is, bigger brands have the resources to dominate social while smaller businesses may be still trying to find their footing or…read more. The post What SMBs Need to Know About Social Before Diving In appeared first on Social Media Explorer.
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How to Choose a Good SEO Company for Your Business or Website

When it comes to choosing a reputable company to manage your SEO, there’s both a right way and a wrong way to go about the hiring process. Moz identifies common pitfalls to avoid and advice to take when it comes to selecting an agency or consultant to optimize your site for search engines. For more …

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Do organic keyword rankings matter anymore?

With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment. The post Do organic keyword rankings matter anymore? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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The Medium Is The Message In Social Video Marketing

Every year, “Oxford Dictionary” chooses a word or expression to reflect the mood and general interests of society. In 2015, a pictogram was chosen for the first time, the “face with tears of joy” emoji.

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4 Ways To Innovate Your Marketing To Keep Consumers Interested

Compared to simpler days, entertainment marketers now have almost too many options for promoting their brands. Then again, the fast pace of digital has consumers quickly bored, so innovating new waysto reach your audience is a challenge you must accept. Here’s how.

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Social And Mobile Strengthen Consumer Connections With Brands

According to the 2016 State of Customer Journey Marketing by Autopilot, social media and mobile devices have strengthened consumers’ ability to connect 1:1 with brands at any time, from anywhere. 88% of high performing marketers get results by investing in customer experience initiatives including analytics, content, social and nurture-based strategies for growth.

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