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What we learned from Facebook’s latest data misuse grilling

Facebook’s CTO Mike Schroepfer has just undergone almost five hours of often forensic and frequently awkward questions from members of a UK parliament committee that’s investigating online disinformation, and whose members have been further fired up by misinformation they claim Facebook gave it. The veteran senior exec, who’s clocked up a decade at the company, …

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Google Takes 28% Of Time Americans Spend With Platforms, Facebook Goes The ‘Other Direction’

Google Takes 28% Of Time Americans Spend With Platforms, Facebook Goes The ‘Other Direction’
An analysis of Americans’ time spent with major digital platforms supports continued ad investments in Google’s properties, but may question the longer-term wisdom of rapid expansion in Facebook’s
demand pool. The analysis of Nielsen data on digital content consumption shows that …

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Google My Business Wants To Know When Did Your Business First Open

Tim Colling posted on Google+ and it was also added to the Local Search Forums that Google My Business is now asking business owners to set the date they first opened up their business… Google My Business Wants To Know When Did Your Business First Open

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Data Reveals 67% of Consumers are Influenced by Online Reviews.

Online reviews impact 67.7% of respondents’ purchasing decisions. More than half of the respondents (54.7%) admitted that online reviews are fairly, very, or absolutely an important part of their decision-making process.
When do negative reviews cost your business customers?
Research also uncovered that businesses risk losing as many as 22% of customers when just one …

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Small Businesses Prefer Social Over Email

Are They Kidding? Survey Shows Small Businesses Prefer Social Over Email
What is it with small business owners? They rank social media over email. But they’re not spending a lot on either. http://bit.ly/2sCKhsZ

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Google’s issue with fake reviews

Dear Google: 4 suggestions for fixing your massive problem with fake reviews.
Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue.
The post Dear Google: 4 suggestions for fixing …

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9 easy ways to explain what you actually do as a social media professional

Quick quiz for social media marketers: Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?” Probably quite a few of us, right? People get social media. But it seems many are still bewildered by social media marketing. So how can you explain the value of what you do, …

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What SMBs Need to Know About Social Before Diving In

Social media. What brand can do without it in today’s marketing environment? The trouble is, bigger brands have the resources to dominate social while smaller businesses may be still trying to find their footing or…read more. The post What SMBs Need to Know About Social Before Diving In appeared first on Social Media Explorer. http://bit.ly/2qULgo6
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How to Choose a Good SEO Company for Your Business or Website

When it comes to choosing a reputable company to manage your SEO, there’s both a right way and a wrong way to go about the hiring process. Moz identifies common pitfalls to avoid and advice to take when it comes to selecting an agency or consultant to optimize your site for search engines. For more …

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Do organic keyword rankings matter anymore?

With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment. The post Do organic keyword rankings matter anymore? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. http://selnd.com/2kf1EQF

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