Archive for the ‘Consumer research’ Category.

Google Takes 28% Of Time Americans Spend With Platforms, Facebook Goes The ‘Other Direction’

Google Takes 28% Of Time Americans Spend With Platforms, Facebook Goes The ‘Other Direction’
An analysis of Americans’ time spent with major digital platforms supports continued ad investments in Google’s properties, but may question the longer-term wisdom of rapid expansion in Facebook’s
demand pool. The analysis of Nielsen data on digital content consumption shows that …

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4 Ways To Innovate Your Marketing To Keep Consumers Interested

Compared to simpler days, entertainment marketers now have almost too many options for promoting their brands. Then again, the fast pace of digital has consumers quickly bored, so innovating new waysto reach your audience is a challenge you must accept. Here’s how. http://bit.ly/2gU5mxC

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