Facebook’s CTO Mike Schroepfer has just undergone almost five hours of often forensic and frequently awkward questions from members of a UK parliament committee that’s investigating online disinformation, and whose members have been further fired up by misinformation they claim Facebook gave it. The veteran senior exec, who’s clocked up a decade at the company, …

Are They Kidding? Survey Shows Small Businesses Prefer Social Over Email
What is it with small business owners? They rank social media over email. But they’re not spending a lot on either. http://bit.ly/2sCKhsZ

Quick quiz for social media marketers: Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?” Probably quite a few of us, right? People get social media. But it seems many are still bewildered by social media marketing. So how can you explain the value of what you do, …

Social media. What brand can do without it in today’s marketing environment? The trouble is, bigger brands have the resources to dominate social while smaller businesses may be still trying to find their footing or…read more. The post What SMBs Need to Know About Social Before Diving In appeared first on Social Media Explorer. http://bit.ly/2qULgo6
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Every year, “Oxford Dictionary” chooses a word or expression to reflect the mood and general interests of society. In 2015, a pictogram was chosen for the first time, the “face with tears of joy” emoji. http://bit.ly/2kzbB8P

Compared to simpler days, entertainment marketers now have almost too many options for promoting their brands. Then again, the fast pace of digital has consumers quickly bored, so innovating new waysto reach your audience is a challenge you must accept. Here’s how. http://bit.ly/2gU5mxC

According to the 2016 State of Customer Journey Marketing by Autopilot, social media and mobile devices have strengthened consumers’ ability to connect 1:1 with brands at any time, from anywhere. 88% of high performing marketers get results by investing in customer experience initiatives including analytics, content, social and nurture-based strategies for growth. http://bit.ly/2gQt8KY

Social media is great for sharing memes and political rants, but for businesses, it is important to business development. Look at it this way: a social media profile (or, as we recommend, profiles) is basically free advertising. Use them to their fullest and you can get your company in front of new eyes each day.
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