What is SEO? (Search Engine Optimization)

  • SEO stands for “search engine optimization.” It is the process of affecting
    the visibility of a website, and getting traffic from the “free” search results
    on search engines.
  • In general, the earlier (or higher ranked on the search results page), and
    more frequently a site appears in the search results list, the more visitors it
    will receive from the search engine's users. 

Boost revenues with up to 16 times more website visitors.

  • Research shows 32% of web traffic goes to the top Google listing, compared to only 2% of traffic generated by the 10th ranked listing. That means you get up to 16 times more web traffic by being ranked higher on Google.
  • 89% of consumers surveyed use Internet search engines to make purchasing decisions (source: 2012 Digital Influence Index). Think about it, when you are looking for a business, chances are you search online.
  • Search engines provide targeted traffic—people who are looking for what you offer.
  • Without online marketing to your local market, you are nearly invisible to most people who would otherwise be happy do business with you.
  • Without proper SEO, your marketing efforts may be driving people to your competitors. So for example, if an Italian restaurant advertises, many people typically respond by doing a search for the local Italian restaurant. Google will then display ALL of the local Italian restaurants in rank order, according to who has the best SEO optimization. If the restaurant that advertised is ranked far down the list, their advertising simply ends up driving more people to their competitors who rank higher.

SEO is the most targeted &
profitable form of marketing.

  • SEO provides “Free ads,” that are only seen by people who are actively searching for exactly what you offer.
  • This puts you in front of active buyers at the critical time that they are looking to purchase.
  • This is why local directory marketing yields conversion rates of approximately 50%, compared to the average conversion rate for outbound marketing of 1.7%. (Source: Search Engine Journal and LinkedIn)

5 ways we bolster your revenues.

  • With Google’s latest updates, Google ranks you higher when you meet five key factors:
    1. 1. Be optimized for search engines with extensive and accurate online directory listings.
    2. 2. Increase highly valued inbound links (“backlinks”) from other relevant websites to yours.
    3. 3. Be mobile-optimized. (See mobile page for complete details)
    4. 4. Have a strong social media footprint. (See Social Marketing, and Unstructured Reviews pages for complete details)
    5. 5. Have lots of positive, recent customer reviews.  (See Structured Reviews page for complete details
  • Be 5-Stars offers all this in order to provide you with a multi-faceted SEO program that boosts your web traffic and drives more business.

How to profit from Google’s 2014 update, to increase web traffic.

  • Google changed its local search algorithm in 2014, (known as the “Pidgeon” update) providing new opportunities for local businesses.
  • Google’s game-changer was placing tremendous emphasis on local directory sites, as the key to increasing traffic.
  • Now more than ever, Google is cracking down on local businesses whose information is inconsistent or difficult to verify, and rewarding local businesses with clear, concise, and easily-available information.
  • The more directory listings you have, and the more consistent those listings are, the more traffic Google will send you.
  • Google detects if your name, address, and phone are formatted the same on each directory. If there is any discrepancy, even a minor typo, Google will penalize you, and you may get less traffic.
  • Chances are that Google is penalizing you right now. The average business has 68 online listings and an average of 28 of those listings have inaccurate or inconsistent data.

Increase your web traffic with network of over 300 directories.

  • The more directory listings you have, the more visible you are on the internet. Every new listing you add, helps to increase your web traffic.
  • Directory listings are called Structured Citations, which are things such as Yellowpages.com, industry directories, etc. They include a link to your business.
  • If you are like most companies, you are missing from most directories, which means you are invisible on those directories. Instead, prospective customers or patients are directed to your competition.
  • Some “Listing services” promise to get you listed on up to 80 directories, for $500-$1000 per year. But if they are only listing you on 80 out of 300 directories, you are missing out on 73% of your listing opportunities. This does not optimize your web traffic.
  • Be 5-Stars connects to a network of over 300 directories – more than triple that of our competitors – so you get more traffic and sales.
  • Even small inaccuracies, like a missing or incorrect suite number will penalize your rankings with Google. And 41% of directory listings contain errors. Our system automatically finds these errors, and gets them corrected for you, boosting your traffic.
  • The average Be 5-Stars client improves their number of online listings by 277%, and their listing accuracy by over 50%.

We further enhance your web traffic with Unstructured Citations.

  • Unstructured Citations are other mentions of your business that aren’t standardized directories, such as local newspapers or blogs.
  • Unstructured Citations are a great way to increase the eyeballs routed to your website, and get you higher ranked with search engines. The more citations you have, the more visible you become, with more avenues for eyeballs to flow to your business.
  • To maximize revenues, businesses need to build-up as many relevant Unstructured Citations as possible. This can be an extraordinarily time consuming task.
  • Our automated system does it all for you, so you don’t have to. Our system continuously scours the internet, automatically finding every opportunity to get you more free exposure, building up your market awareness. For some businesses, we have been able to add hundreds of Unstructured Citations, giving them whole new streams of revenues.