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Social media is great for sharing memes and political rants, but for businesses, it is important to business development. Look at it this way: a social media profile (or, as we recommend, profiles) is basically free advertising. Use them to their fullest and you can get your company in front of new eyes each day.

Important to understanding and tracking development on social media are analytics, which may be found constructed into Facebook and Twitter.

If you look at analytics on a week-to-week basis, it’s easy to overreact.

• Why is engagement down 50%!?
• Why have not we gotten any likes this week?
• What do these numbers even imply???

That’s why tracking development on a short-term basis doesn’t accurately show the kind of development that’s taking place on your pages. You are able to still keep weekly growth records, but don’t dwell on them. These records are more for comparing and contrasting when you are prepared to complete your monthly or quarterly tracking. Look at these records as more of an organizational necessity than critical data.

No one week is ever exactly the same.

Metrics from week to week are all over the place. One week could show that engagement is up 150%, while the next week might be down by 90%. If you’re measuring your growth on a week-to-week basis, it is going to stress you out. Metrics are going to go up and down – that is the nature from the platform. Save yourself the tension and consider the big picture.

It is easy to get frustrated about an another web page having more followers or likes than your own. That page’s development is not going to be the same as yours. Focus on your personal audience demographics, what content material is relevant to them and how you can engage inside that group. Keep your audience’s interests in mind. If you can appeal to them, they will help you out with growth.

Keep your content relevant.

There is a purpose why individuals are following you. Probably, they are a fan of your brand or industry. Share content that is relevant to both. In the event you venture far away from your brand, you’ll lose followers. And remember: quality, not quantity.

Long-term measurement is best.

At Be 5-Stars, we recommend our clients use month-to-month social media reports. It’s a good method to see short-term development. Month-to-month reports, nevertheless, would be the minimum that we suggest. The genuine development test will probably be in the year mark. At that point, the numbers will be able to show you just how much you did or didn’t grow. Evaluate your followers and engagement from day one to year one. Look for trends inside engagement. What kind of posts are liked and shared the most? When are your users active on social media platforms? This kind of information can help you to analyze and fine tune your social strategy.