Archive for the ‘Reviews’ Category.

Google’s issue with fake reviews

Dear Google: 4 suggestions for fixing your massive problem with fake reviews.
Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue.
The post Dear Google: 4 suggestions for fixing …

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3 major benefits of online reviews

The benefits of customer or patient reviews make them an important aspect of any business’s strategy.

Reviews improve your website traffic.

Each new on-line review is an additional opportunity for a consumer to find you, whether it’s a weblog post, or a review. Reviews may also improve your Google rankings …

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The importance of reviews in an internet-based economy

In today’s highly competitive marketplace, the single biggest factor in your success is your ability to generate and improve revenues. This is true for every company, regardless of size.
According to Google, 97% of consumers search for local businesses online. Studies from Harvard and Cornell Universities show that a 1-star difference in reviews can influence …

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