Google Takes 28% Of Time Americans Spend With Platforms, Facebook Goes The ‘Other Direction’
Google Takes 28% Of Time Americans Spend With Platforms, Facebook Goes The ‘Other Direction’
An analysis of Americans’ time spent with major digital platforms supports continued ad investments in Google’s properties, but may question the longer-term wisdom of rapid expansion in Facebook’s
demand pool. The analysis of Nielsen data on digital content consumption shows that overall usage for all platforms is up 13% this year — but not all platforms are performing equally, according to
the analysis of Nielsen data by Pivotal Research Group. http://bit.ly/2jcI8lu